Tag Archives: marketing

5 Strategies to improve your e-newsletters

Developing and distributing relevant content is a very effective strategy to engage with and connect to your target market.  E-newsletters are an especially effective tactic for distributing that content.  But simply assembling good content a mailing list and a schedule … Continue reading

Posted in Best Practices, Marketing, Social Media | Tagged , , , , | Leave a comment

Idiotic Pursuit: Chasing the 500 million Facebook users

Prospects seem to be dazzled by the number of users on Facebook.  They are seduced by the mega-number into thinking ‘there’s gold in them there hills.’  Their reasoning is that any cohort that large must include a significant chunk of … Continue reading

Posted in Best Practices, Marketing, Social Media | Tagged , , , , , , , | 1 Comment

Do your know who your customers are? Understanding Basic Market Segmentation

If you do not know your customers the odds are you are not going to be successful in the long run. Knowing your customers is a fundamental element in any business’s marketing plan. Really and accurately knowing your customer’s needs … Continue reading

Posted in Best Practices, Marketing | Tagged , , , , | Leave a comment

To succeed prioritize customer service from top to bottom

You may not think customer service should be part of your marketing strategy – and that could be your problem. In today’s fiercely competitive and fast-paced economy, customers demand better service – whenever, wherever and however they need it. Your marketing message … Continue reading

Posted in Best Practices, Marketing | Tagged , , , , , , | Leave a comment