Tag Archives: Luis Portiansky

Idiotic Pursuit: Chasing the 500 million Facebook users

Prospects seem to be dazzled by the number of users on Facebook.  They are seduced by the mega-number into thinking ‘there’s gold in them there hills.’  Their reasoning is that any cohort that large must include a significant chunk of … Continue reading

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Do your know who your customers are? Understanding Basic Market Segmentation

If you do not know your customers the odds are you are not going to be successful in the long run. Knowing your customers is a fundamental element in any business’s marketing plan. Really and accurately knowing your customer’s needs … Continue reading

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Press Releases v Social Media Releases: Enemies or Adjuncts?

The press release is a staple in the tool bag of most marketers and public relations professions.  In use since the early 1900’s the press release has undergone some style modification, but has essentially remained the same, that is until … Continue reading

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Myths & Realities of Content Marketing

Rachel Foster (@CopywriterTO) wrote an excellent post today entitled “The 3 Big Myths of B2B Content Marketing” on the Content Marketing Institute’s blog (http://bit.ly/dRZTwN). We often report on issues in B2B content marketing and Rachel’s post neatly summarizes some of the key … Continue reading

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To succeed prioritize customer service from top to bottom

You may not think customer service should be part of your marketing strategy – and that could be your problem. In today’s fiercely competitive and fast-paced economy, customers demand better service – whenever, wherever and however they need it. Your marketing message … Continue reading

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Want Customers to Remember Your Brand? Engage Them

We all want to be ‘top of mind’ when prospects and customers are thinking about purchasing the type of products or services we provide. In my case, when someone is thinking about hiring a marketing consultant, of course I want … Continue reading

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Managing Your Online Identity

I keep getting requests for this piece on issues related to online identity management so I’m posting here for ease of access. In a July 2010 New York Times Magazine article entitled “The Web Means the End of Forgetting,” Jeffrey … Continue reading

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