Tag Archives: Facebook

Idiotic Pursuit: Chasing the 500 million Facebook users

Prospects seem to be dazzled by the number of users on Facebook.  They are seduced by the mega-number into thinking ‘there’s gold in them there hills.’  Their reasoning is that any cohort that large must include a significant chunk of … Continue reading

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Myths & Realities of Content Marketing

Rachel Foster (@CopywriterTO) wrote an excellent post today entitled “The 3 Big Myths of B2B Content Marketing” on the Content Marketing Institute’s blog (http://bit.ly/dRZTwN). We often report on issues in B2B content marketing and Rachel’s post neatly summarizes some of the key … Continue reading

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Managing Your Online Identity

I keep getting requests for this piece on issues related to online identity management so I’m posting here for ease of access. In a July 2010 New York Times Magazine article entitled “The Web Means the End of Forgetting,” Jeffrey … Continue reading

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