Tag Archives: email marketing

5 Strategies to improve your e-newsletters

Developing and distributing relevant content is a very effective strategy to engage with and connect to your target market.  E-newsletters are an especially effective tactic for distributing that content.  But simply assembling good content a mailing list and a schedule … Continue reading

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B2B email basics

Email communication is a staple tactic used in B2B marketing.  Research indicates that the practice of email marketing is still growing (see: http://bit.ly/e6G1KM) and only getting more sophisticated.  I always recommend that businesses develop an email plan as part of … Continue reading

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