Category Archives: Social Media

Posts about SM

5 Strategies to improve your e-newsletters

Developing and distributing relevant content is a very effective strategy to engage with and connect to your target market.  E-newsletters are an especially effective tactic for distributing that content.  But simply assembling good content a mailing list and a schedule … Continue reading

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Idiotic Pursuit: Chasing the 500 million Facebook users

Prospects seem to be dazzled by the number of users on Facebook.  They are seduced by the mega-number into thinking ‘there’s gold in them there hills.’  Their reasoning is that any cohort that large must include a significant chunk of … Continue reading

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Press Releases v Social Media Releases: Enemies or Adjuncts?

The press release is a staple in the tool bag of most marketers and public relations professions.  In use since the early 1900’s the press release has undergone some style modification, but has essentially remained the same, that is until … Continue reading

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Managing Your Online Identity

I keep getting requests for this piece on issues related to online identity management so I’m posting here for ease of access. In a July 2010 New York Times Magazine article entitled “The Web Means the End of Forgetting,” Jeffrey … Continue reading

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