Category Archives: Best Practices

BP in marketing

5 Strategies to improve your e-newsletters

Developing and distributing relevant content is a very effective strategy to engage with and connect to your target market.  E-newsletters are an especially effective tactic for distributing that content.  But simply assembling good content a mailing list and a schedule … Continue reading

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B2B email basics

B2B email basics.

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B2B email basics

Email communication is a staple tactic used in B2B marketing.  Research indicates that the practice of email marketing is still growing (see: http://bit.ly/e6G1KM) and only getting more sophisticated.  I always recommend that businesses develop an email plan as part of … Continue reading

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Idiotic Pursuit: Chasing the 500 million Facebook users

Prospects seem to be dazzled by the number of users on Facebook.  They are seduced by the mega-number into thinking ‘there’s gold in them there hills.’  Their reasoning is that any cohort that large must include a significant chunk of … Continue reading

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Market Segmentation applies to social media also

I found a very insightful and useful post that is a great follow-up to yesterday’s post. Pam Moore’s article “8 Things You Must Know About Your Audience to Inspire & Connect In Social Media”, http://bit.ly/ewfJpu, published on http://Socialmediatoday.com, gives you an … Continue reading

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Do your know who your customers are? Understanding Basic Market Segmentation

If you do not know your customers the odds are you are not going to be successful in the long run. Knowing your customers is a fundamental element in any business’s marketing plan. Really and accurately knowing your customer’s needs … Continue reading

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Myths & Realities of Content Marketing

Rachel Foster (@CopywriterTO) wrote an excellent post today entitled “The 3 Big Myths of B2B Content Marketing” on the Content Marketing Institute’s blog (http://bit.ly/dRZTwN). We often report on issues in B2B content marketing and Rachel’s post neatly summarizes some of the key … Continue reading

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