I found a very insightful and useful post that is a great follow-up to yesterday’s post. Pam Moore’s article “8 Things You Must Know About Your Audience to Inspire & Connect In Social Media”, http://bit.ly/ewfJpu, published on http://Socialmediatoday.com, gives you an excellent checklist for improving your social media efforts.
If you take away only one thing from Pam’s article it should be: “Who is your audience? Do you really know them? Who are you writing for? Why do you tweet? What is the purpose of your Facebook business page? You must plan before you act in social media if you want to have a positive return on your investment. Random acts of marketing (RAMs) and social media (RASMs) will get you nothing but in the red come month end!”
I am constantly amazed how some many of the companies I meet with know so little about their customers. Yet most of these same companies are also earnestly engaged in a variety of social media and marketing activities. And waiting for results. As I told a seminar audience recently, many companies are doing better and better that which they shouldn’t be doing at all.