Monthly Archives: March 2011

5 Strategies to improve your e-newsletters

Developing and distributing relevant content is a very effective strategy to engage with and connect to your target market.  E-newsletters are an especially effective tactic for distributing that content.  But simply assembling good content a mailing list and a schedule … Continue reading

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B2B email basics

B2B email basics.

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B2B email basics

Email communication is a staple tactic used in B2B marketing.  Research indicates that the practice of email marketing is still growing (see: http://bit.ly/e6G1KM) and only getting more sophisticated.  I always recommend that businesses develop an email plan as part of … Continue reading

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Idiotic Pursuit: Chasing the 500 million Facebook users

Prospects seem to be dazzled by the number of users on Facebook.  They are seduced by the mega-number into thinking ‘there’s gold in them there hills.’  Their reasoning is that any cohort that large must include a significant chunk of … Continue reading

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Market Segmentation applies to social media also

I found a very insightful and useful post that is a great follow-up to yesterday’s post. Pam Moore’s article “8 Things You Must Know About Your Audience to Inspire & Connect In Social Media”, http://bit.ly/ewfJpu, published on http://Socialmediatoday.com, gives you an … Continue reading

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